Top 10 eCommerce Websites in Germany 2022

Top 10 eCommerce Websites in Germany 2022

With eCommerce continuing to grow in popularity. It can be quite challenging to find out which sites are worth your time.

Online shopping, or e-commerce as it’s also known, is one of the most popular trends in recent years. In Germany, it has become a necessity.

Statistics show that the eCommerce industry in Germany grew to earn a huge revenue of almost 73 billion Euros in 2020 and it’s expected to grow even more in the future as well.

Germany is one of the most developed countries in the world when it comes to eCommerce. In this piece, you will discover and find out about which eCommerce platforms are at the top.

Here are the top 10 e-commerce websites in Germany. What makes them so popular with customers in that particular region in 2022.

eWorldTrade

eWorldTrade

eWorldTrade is a well-known platform that makes the trade of goods easier, enabling merchants to reach their target audience. The platform has a huge user base of over a million merchants. Which helps a large number of buyers and sellers to connect with each other in the easiest. And most comfortable manner.

Amazon

Amazon

Amazon, a name, which probably needs no introduction, is considered one of the largest online retailers in Germany. Along with many other countries across the globe. With an extensive list of products and their fast deliveries. Amazon has made quite a name for itself in this European country as well. They started in 1994 only as an online book retailer and now. There is hardly any product, which you cannot find here.

eBay

eBay

eBay is by far the most popular auction site in Germany and possibly the entire world. It’s the longest-running auction site in the world and the second-oldest in the US as well. In 2019, it will celebrate its 35th birthday. eBay is available in German as well.

In the last ten years, eBay has expanded its reach in German-speaking countries to include Austria, Liechtenstein, and Switzerland. It has brought technology to the daily lives of users through mobile apps and other innovative offerings.

eBay sees the business of selling to both online and offline marketplaces as an integral part of its eCommerce strategy. Its seller base remains one of the largest in the country. Sales have increased by over 60 percent over the last five years alone.

Otto

Otto

Otto offers a huge range of products that you can buy online. It even offers to shop from individual orders. The site is developed in a very user-friendly way. It has also a huge range of offers so you are sure to find what you want. It is recommended to visit this site daily.

Lidl

Lidl

Lidl is probably one of the most popular grocery stores in Germany. The first store was opened in Germany in 1961 and is now present in 15 countries.

Lidl is the top contender in the European supermarket market, ranking #6 in the Global Supermarket Ranking in 2018. It’s one of the most popular websites of its kind in Germany. And it’s used by millions of people across the country.

In comparison to other similar supermarket chains, Lidl’s prices are the lowest in the country. It’s the main reason why the German company is the most successful retailer in Europe.

Zalando

Zalando

Zalando is one of the most popular e-commerce platforms for men, women, and kids. Zalando currently has several countries in Europe as well as the United States among its clientele. What is even more impressive is the fact that the company continues to grow strongly and it is expected to reach almost 1 billion Euros in revenues in 2022.

Zalando sells products such as clothing, shoes, accessories, beauty products, pet products, books, and much more. The site also offers food and wine online.

As you can see, Zalando is also a digital extension of its physical stores and so if you live nearby a Zalando store, you can easily check out their products in person. The site also offers free delivery. The shipping costs for items on Zalando are very affordable.

Saturn

Saturn

Saturn is one of the largest online stores for electronic products and home appliances in Germany. It is basically owned by MediaMarkt group and it is not just popular in Germany but also in other European countries such as Austria. It is also quite a famous name in Russia as well.

Obi

Obi

Obi is an e-commerce website that offers a vast range of brands such as Daiso, IKEA, ASOS, Forever-21, and much more. In addition, the company allows visitors to browse through different categories such as home and baby, fashion and beauty, electronics, and much more.

All these details make the company unique compared to other e-commerce websites and make it a must-visit website for those interested in looking for the best products at the best price.

Thomann

Thomann

Thomann is famous for being one of the biggest online retail stores of musical instruments and pro-audio equipment in Germany. This virtual e-commerce platform came into being in 1995 and since then they have gained major popularity all over Germany and other European countries as well. In 2011, Thomann won the award for being Europe’s best e-commerce platform.

MediaMarkt

MediaMarkt

Not surprisingly, MediaMarkt is a major player in eCommerce in Germany, so it’s no surprise that it is at the top of the list. Its eCommerce has already made a huge impact on the European retail scene, which is no surprise because the MediaMarkt experience is an amazing one.

The MediaMarkt name is well known on both sides of the Atlantic, not just in Germany. It is a huge name in Germany and also in America. As such, it’s no surprise to see it at the top of this list as well.

It was a giant player in the retail sector before its demise in 2005. The company has come back again in 2017 and it is now one of the most competitive retailers in the German market.